Post by juthi52943 on Dec 27, 2023 22:12:58 GMT -5
The move to a cookieless future just got one step closer with a new integration between top data companies Eyeota and ShareThis, which will enable programmatic targeting with a completely cookieless solution powered by ID , a leader in advanced identity solutions. ShareThis, the leading global provider of consumer interest and online behavioral data sourced from more than three million global domains.
Representing over billion monthly events including searches, page Job Function Email List visits, and shares–is now offering cookieless Audiences through the Eyeota Audience Marketplace. The integration includes the ability to build cookieless Custom Audiences, which can be tailored to meet highly specific campaign and targeting objectives. The availability of cookieless targeting is a milestone achievement.
As identity solutions continue to evolve and strive to deliver on the key requirements for producing high-quality cookieless targeting capabilities, including privacy compliance, scalability, and interoperability. In fact, the new ShareThis Audiences deliver increased scale compared to legacy cookie-based segments, offering up to a % increase in coverage as a result of ID ’s advanced identity resolution capabilities and extensive publisher footprint.
Representing over billion monthly events including searches, page Job Function Email List visits, and shares–is now offering cookieless Audiences through the Eyeota Audience Marketplace. The integration includes the ability to build cookieless Custom Audiences, which can be tailored to meet highly specific campaign and targeting objectives. The availability of cookieless targeting is a milestone achievement.
As identity solutions continue to evolve and strive to deliver on the key requirements for producing high-quality cookieless targeting capabilities, including privacy compliance, scalability, and interoperability. In fact, the new ShareThis Audiences deliver increased scale compared to legacy cookie-based segments, offering up to a % increase in coverage as a result of ID ’s advanced identity resolution capabilities and extensive publisher footprint.